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Case Code: HROB202
Case Length: 11 Pages 
Period: 2015-2020   
Pub Date: 2019
Teaching Note: Not Available
Price:Rs.400
Organization : Pfizer
Industry :Pharmaceuticals & Biotech
Countries : United States
Themes:  Innovation/ Social Entrepreneurship/ Business Models/ Organizational Culture
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Design Thinking and Innovation at Pfizer, Inc.

 
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INTRODUCTION

 
In June 2018, Pfizer Inc. (Pfizer), one of the world’s premier biopharmaceutical companies, announced the three winning startups it had selected for participation in the second year of Pfizer Healthcare Hub: London. Pfizer supported this foster program for innovative startups to generate efficiencies in the delivery of healthcare solutions to patients or clinicians. “The Pfizer Healthcare Hub: London is an initiative designed to bring companies working in digital healthcare together with the experience and expertise of Pfizer’s UK and global network. The challenge for health tech start-ups in healthcare is that there is often a much longer lead time to sustainable adoption than in other digital spaces. Winners of a competitive grant process — the first of which took place in 2017 — will get the tailored support they need to move their ideas forward — including access to knowledge and expertise of the UK’s complex health network ,” said Hamish Graham, manager of Pfizer Healthcare Hub London...
 
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